IntoVue

1. We’re ready to leverage our first party data, integrate all available data, and scale our business.
2. We’re dissatisfied with results from our current CDP. Our data practices and DIY model are suboptimal.
3. We want a better data engine to support digital transformation. We need best-in-class data to underpin our enterprise infrastructure and marketing technology solutions.

An intelligence database is an integrated universe made up of your first-party customers, supplemented by Vérité Data with consumer enrichment attributes, plus potential prospects from intent data. Data sources includes but is not limited to:

1. Internal first party data from your own website and/or stores,
2. External first party data from outside websites and/or stores,
3. Online and offline sales / transactions
4. Online and offline campaign programs and response data
5. Loyalty and/or rewards data
6. Survey data
7. Consumer affairs data
8. Other (any applicable client data relating to sales, performance, or marketing)
9. Vérité Data add-on – Consumer enhancements
10. Vérité Data add-on – Intent data (optional)

• The intelligence database plus the marketing platform transforms data to actionable insights and enables automated segmentation, real-time personalization, and multi touch campaigns.

• The marketing platform features of a suite of reports to better understand your customers and campaign effectiveness. Learnings are applied in the ‘Audience Builder’ to create more targeted segments for better ROI on personalized marketing.

• The marketing platform grows your business when you continuously activate against learnings, i.e. continuously track performance, apply targeted segmentation, optimize marketing content and messaging, and repeat the cycle.

• Vérité Data prioritizes the integrated data strategy approach. Every functional feature of ‘IntoVue’ is designed around a foundation of curated, trustworthy data that optimizes decision-making and personalized marketing initiatives.

• As a hosted solution, Vérité Data does the ongoing heavy lifting of data ingestion, transformation, consolidation, and attribution. Clients benefit from Vérité Data technical expertise which allows them to trust the data and focus on driving analytical and operational value.

Customer segmentation, personalized marketing, and campaign measurement are only as good as the quality and integrity of the underlying data. We often hear marketers say they don’t trust the data. Why is this? Nearly all customer data solutions are derived from identify resolution which is a straightforward idea but requires a high level of expertise and ongoing attention. Unfortunately, this practice is often overlooked. Most CDP solutions focus on the front-end marketing software technology over the data resulting in ‘garbage in, garbage out’ paralysis.

Identity Resolution goes far beyond simple matching on names, addresses, phone numbers, or email addresses. While these are foundational elements, a comprehensive identity resolution strategy leverages a broader array of data points and sophisticated technologies. Over the last 50+ years, Vérité Data has developed a linkage management system that combines deterministic and probabilistic matching methodologies with advanced data quality practices to resolve customer identifiers effectively and efficiently.

Download White Paper: Demystifying Identity Resolution

Vérité Data does not offer off-the-shelf software. ‘IntoVue’ is a full solution customized to each client’s unique, specific goals utilizing our proprietary scalable modules.

What sets Vérité Data apart from Big Tech is data integration and quality assurance. An experienced team ensures clients have all the data and processes in place for critical decision making and personalized marketing. Vérité Data augments customer data and techniques where necessary. Big Tech frequently overlooks these crucial steps, instead requesting end users to “bring their own data” to enterprise solutions. Our observations show that this practice leads to suboptimal data activation.

‘IntoVue’ applies proven data cleansing and validation, machine learning algorithms, reference data, and decades of expertise to ensure data success vs. “DIY user manuals” & “internal resources.”

Look for features to support digital transformation, organizational change, and accelerated growth (available with ‘IntoVue’).

1. Modularity: core and optional components that can be selected and integrated – and adapted as marketing or analytics needs evolve.
2. Flexibility: tailored to specific business requirements for data collection, enhancement, processing, analysis, and activation.
3. Scalability: increase features or volumes without compromising performance, quality, or efficiency.
4. Interoperability: seamlessly integrate with other systems and tools, simplifies smooth workflows and automation.
5. Simple cost of ownership: “pay for what you need” not “one-size-fits-all”.